![](https://cdn.myportfolio.com/53533ac1-b22f-4146-92a2-8c43c0428871/b4e36d59-c59b-47bb-937c-fef80d855a01_rw_600.gif?h=cfe85481a9f422b029833beee353e532)
The Karma Skate Collective came to me looking for a logo. I approached this project from the perspective of hand signs, which are a strong part of skate/surf culture. The three hand signs I targeted are even listed as part of the tagline: Stoke, Rock, and Love. When overlapped together they form the full logo.
![](https://cdn.myportfolio.com/53533ac1-b22f-4146-92a2-8c43c0428871/56bd0d08-3486-4abb-8279-691b7ce25d1a_rw_600.png?h=6aca99158b0808ae1ffdb85dbaf87852)
The Stoke layer of the karma logo, based on the surfer "hang loose" hand sign
![](https://cdn.myportfolio.com/53533ac1-b22f-4146-92a2-8c43c0428871/82b0d328-c4aa-45e6-82b6-0300b8082c7c_rw_600.png?h=f9a81616d5b9e97511fbf7d13e523133)
The rock layer of the karma logo, based on the "horns" hand sign for rock music
![](https://cdn.myportfolio.com/53533ac1-b22f-4146-92a2-8c43c0428871/57f6252a-8d0b-4d44-8701-ee7dfe210e41_rw_600.png?h=0754208bc38a7c9b0abfa1601ffedeab)
The love layer of the karma logo, based on the American Sign Language sign for "I love you"