The Karma Skate Collective came to me looking for a logo. I approached this project from the perspective of hand signs, which are a strong part of skate/surf culture. The three hand signs I targeted are even listed as part of the tagline: Stoke, Rock, and Love. When overlapped together they form the full logo.
The Stoke layer of the karma logo, based on the surfer "hang loose" hand sign
The rock layer of the karma logo, based on the "horns" hand sign for rock music
The love layer of the karma logo, based on the American Sign Language sign for "I love you"