Gift cards are an important item for any eCommerce company, so Sur La Table enlisted my help to redesign their gift card purchase experience. Their previous design required navigation to several different pages for different types of gift cards, which was both inefficient and frustrating to the user.
In the new gift card page design, we focused on making the card selection as easy and intuitive as possible. It allows the user to choose from a variety of options including virtual vs traditional cards, amount, design, and personalization. It also has a preview panel that shows exactly what the user will receive.
The feedback for the new gift card page has been tremendous. Users have praised it as a large improvement over the previous option and as one of the better gift card experiences on the web.